Problems and challenges
Adding new functionality and interactive elements while keeping page load times as short as possible.
Every entrepreneur wants to achieve his business goals as soon as possible, especially when the implementation of a new website is involved. It’s just that the pressure increases when you’re the face of a recognizable YouTube channel, and on top of that, ticket sales for the Celebration of Capitalism should start as soon as possible. That’s why when Adrian and Bartosz faced this challenge, they knew they needed specialists to make the best possible decisions at every stage of the implementation work. The site’s new layout was adapted to current UX patterns and included many dynamic elements. Adrian and Bartosz were concerned that not implementing the site correctly would increase the time it took to load, which could derail their chances of attracting new customers. While implementing the website, they also wanted to eliminate all the glitches that the previous version contained, and add two completely new functionalities. In short, they were very keen that the new website would start a new chapter in the development of their business. They turned to AdWise for help.
Solution
Implementing a site that supports all of the business goals of Przygody Przedsiębiorców
We began our work by defining the goals of the new website and exploring in detail the problems that needed to be addressed during the implementation work. We knew that the new website had to be not only an image support, but, above all, it had to support sales of all the services offered by Przygody Przedsiębiorców. During the analysis, it turned out that the site had to be prepared for the rapid growth of the company and the expansion of the offer, so we relied on a flexible solution that gives the possibility of easy expansion of the site. High performance of the site was also very important, not only in terms of the loading speed of dynamic elements. The site had to be prepared for increased traffic, related to the sale of tickets for the Celebration of Capitalism. When designing the solution for Przygody Przedsiębiorców, we also focused on ensuring a high level of site security and providing users with an easy-to-use ticket payment method that works well on both mobile and desktop devices.
We also paid considerable attention to optimizing the contact form, which was to play a key role in qualifying potential customers. We also did not forget about the comfort of people who would add new content to the site in the future. We made sure that the CMS we implemented was intuitive and easy to use. We also focused on all that was needed to prepare the site for SEO. We verified the titles of all subpages and meta descriptions, and manually tested all links and plugins embedded on the site. Thanks to a detailed analysis of the business goals, we not only knew where to start the implementation work and what to focus on, but we were also able to plan what tools and metrics we would use to measure whether the new website was actually achieving the intended results. Since the previous version of the site had Google Analytics plugged in incorrectly, we decided to plug the tool back in. After testing and uploading the new site to the server, we integrated it with the email marketing tool. Finally, we made sure the site made it easy for users to navigate and encouraged them to convert.
New website
It works instantly and is functional for users. It collects valuable organic traffic, and new sub-pages allow you to respond to the needs of each potential customer. Ordering a consultation, the buying process, selecting technology for a project, choosing materials – everything works as it should. This is what the new website looks like:
What results have we achieved?
Increase time spent on the site by users, better qualify customers and sell out tickets for the Celebration of Capitalism a month before the event.
Our analytical and strategic approach made the implementation of the new website cost-effective and business case. Already after the first week of implementing the new website, we noticed an increase in the average session duration on the site and an increase in user engagement. During the sale of tickets for the Celebration of Capitalism, no user had a problem with payment, and the solutions we recommended proved to be a hit. The effects of our work were immediate – all available tickets had already sold out a month before the event. Potential customers can now intuitively navigate the new site and quickly get complete information about the services of Entrepreneur Adventures or contact the company. After checking the statistics so far, we also know that our team has done a great job not only in preparing the site for SEO, but also in improving its loading speed.
Summary
- Integration with an email marketing tool
- Integration with payment system
- Website prepared for SEO
- Site adapted to mobile devices
- High performance
- Easy site management
Plan your marketing!
Looking for an idea for your company’s marketing campaign? Do you want to acquire quality B2B leads? During a brief, free consultation, we’ll talk about your existing marketing efforts and discuss solutions that can bring results to your business. If you come to the conclusion that they make sense, we will help you implement them.
