Zaprawieni

Did our actions actually have an effect? Yes, and what an effect!

The site is tailored to the customer’s buying process,
The branding and the site itself stand out from the competition,
The layout of the site takes into account user behavior and habits, which significantly increases conversions,
From November 2023 to May 2024, we increased the number of keywords for which the law firm’s website displays in the TOP 100 from 46 to 341.

Customer’s feedback on cooperation

Is already high demand for a service not enough to sell? Not on the Internet

Unfortunately, many B2B companies fall into this trap. Especially in highly competitive industries. Today it is no longer enough to have a great service. You still need to know how to communicate it in the right way, so that the customer finds it easily and create a message so that he chooses your company among dozens, hundreds of others. We faced such a challenge when working with Zaprawieni. The law firm already had a website, but it did not clearly and convincingly present its full offer, nor its unique values and significant competitive advantages. As a result, potential clients were not finding the necessary information to make a decision about cooperation and were leaving the site. In addition, the site was not optimized for SEO, so it was even more difficult for potential customers to find it. A potential customer, after typing his query into a search engine, ended up at a competitor instead of Zaprawieni’s.

We rolled up our sleeves and got to work

We rolled up our sleeves and got to work. First we had to check that the materials we found supported the customer acquisition, sales and image the client wanted. We started by refreshing the client’s logo and selecting a color scheme.

Then, after deep analysis, we developed a map and mock-up of the site, taking into account SEO activities, i.e. the selection of keywords for each subpage. This will allow the user to navigate the site with ease, and the content will be designed to provide readers with information most relevant to their queries and intentions, deepening the topic in a way that is natural to the reader, guiding them through the site as if by the hand. The work of an SEO specialist helped optimize and prepare the site to increase its search engine visibility, which will translate into increased traffic and an influx of new potential customers organically. The content for the site was developed by the client himself, then handed over to us for proofreading, so that every comma supports the image built.

Implemented solutions

Content plan along with regular addition of blog posts We have created a detailed schedule of topics for blog articles that will interest selected segments of the target audience and attract valuable traffic to the site. Ongoing SEO care Website optimization, is not a one-time adventure. Unfortunately, there is still a belief that a small castling in the page description, improving Hx headings and saturating content with keywords will guarantee TOP1. Unfortunately, no. Optimization is more about ongoing maintenance than a one-time visit. Exactly like in our client’s legal and tax business. You have to keep your hand on the pulse all the time, because changes are frequent. You need to know about them and be able to adapt to them. Such ongoing maintenance is a great way to have better visibility on the Internet, but companies in the B2B segment don’t always use it in the right way that would help them get their website ranked higher in search results for inquiries from potential customers. A functional website Finally, the law firm has a website that clearly and convincingly presents its full offerings with proper exposure of values and competitive advantages. It is optimized for SEO, so that a potential client can easily access it after typing his query into a search engine, and once in, it is easy to navigate, with each paragraph building the desired image.

Are you looking for similar effects?

During a brief, free consultation, we’ll talk about your existing marketing efforts and discuss solutions that can bring results to your business. If you come to the conclusion that they make sense, we will help you implement them.

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