Złomnica

Problem

What challenges did we face? While Złomnica unique values are something that sets it firmly apart from its competitors, their website did not communicate them properly. So potential customers ended up on the site, but seeing no solid reason to work with them, they left and probably never came back, outsourcing to a competitor.

In addition, the website we met, did not inspire the trust that is important in this industry in potential customers, so the traffic that went to it did not translate into inquiries for services. Rather than growing the business, the site built in this way slowed down its development.

That’s why the company approached us to create a new website and an entire marketing ecosystem to bring potential customers to the site, and then turn them into paying and returning customers.

After analyzing competitors’ websites, we noticed that most of the companies gave the impression that the scrap metal buying industry had slept through the last several years. These sites were mostly built on ready-made templates that anyone can buy for a dozen dollars. Created on shortcuts, at cost, they are no different from the websites of dozens of other companies in the industry. The content of the site usually focused on the price list, available forms of contact and stock photos. Such a view, instead of trust, evokes one association – a “bush” company.

In summary, Złomnica was far from having a Website that sells well and is fun to use. To get ahead in the race for customers, we had to build a Website that would stand out from the mass of other similar sites, so a total redesign was necessary. We started practically from scratch.

Goals

• Create a visual brand identity that will create the company’s image in the market and distinguish it from the competition.
• Creating a new website that effectively reaches the B2B segment and individual customers.
• Creating a graphic layout for the site, which will not be associated with a typical scrap metal collection, and the content and design will work together harmoniously.
• Developing texts according to SEO content optimization best practices to attract more qualified leads to the site from organic results.
• Creating a common, efficient marketing ecosystem.
• Communicating Złomnica’s competitive advantages.
• Set up analytics to measure marketing activities and conduct multiple A/B tests to select technical solutions based on the data, create tailored content, optimize it, increasing the effectiveness of marketing activities.
• Creating a visual identity that will evoke the right emotions in potential customers, be memorable and make the company stand out from the crowd.

Results

• A website has been created that reaches both the B2B segment and individual customers by presenting the competitive advantages of Złomnica to one and all in an understandable and compelling way.
• We have created a visual identity that is memorable, inspires trust, and smuggles values important to the customer with the chosen shapes.
• With a customized page, it is easier to optimize advertising campaigns and reduce the risk of costs that do not produce results. Our advertising efforts on Google and Facebook regularly generate dozens of leads per month and record steady growth.
• We adjusted the website technically and textually in terms of SEO best practices, so that both the website and blog articles show up to potential customers directly in search results as those that best answer their queries. As a result, organic traffic increased by 300% after the migration.
• Further growth in organic traffic was made possible by regular visibility analysis. Our SEO specialists examine all sub-pages every month, optimize content, improve meta descriptions and perform external linking. We do all this in close connection with the client’s business interests, which is why the Złomnica’s website now receives up to 4,000 visitors per month.
• Plugged in and set up modern analytics that track every move and click potential customers get from organic and paid traffic to make better business decisions.
• In addition to advertising and SEO campaigns, we also optimize the Google business card. Thanks to it, Złomnica gives directions to nearly 1,000 customers per month and generates additional phone calls.
• The “Price List” subpage, which answers customers’ questions, presents current prices and the cooperation process in an understandable way, with which it builds credibility and affordability.
• Design that does not inhibit the decision to cooperate, but speeds it up, without building associations with a typical junkyard website presenting mainly a price list with a route map.