Visual identity for B2B companies
We create visual identities for B2B companies that not only simply look good, but also showcase all their values and advantages.
Professional visual identity
builds the desired image of your company from the first contact.
It’s a tool that builds advantage and distances competitors. In any industry.
What is a visual identity and why is it so important for a company?
We will do a test. Can you guess what brands are behind these photos?
You probably managed to guess them without any problems. Corporate identity is not just a logo, color scheme and company name. Corporate identity is a permanent mark in the mind of your customers. So permanent that you can even remove the company’s name, but the associations etched into your memory stay there for a long time. That’s why you recognize certain brands in a split second and don’t even notice others.
What makes up a company’s visual identity system?
Smart companies in the B2B segment know that a professional visual identity that boosts sales is not just about logos and colors.
Visual identity that translates into good business results, is a set of all activities cohesive with graphic design that fixes your designed image, associations and emotions in the minds and hearts of your customers.
It’s the strategy, it’s the website, it’s the marketing, it’s the social media, it’s the business cards – visual identity is made up of all of these elements. When you take care of them, a properly designed visual identity can open even the most skeptical customer to a conversation about your product in a split second. Why not take advantage of this advantage?
What do we do when creating a visual identity at AdWise?
We offer our corporate identity creation service in two versions – full and simplified. The full version includes a comprehensive process, from the elements necessary to develop a working identity, such as Buyer Persona or company values, to the creation of a new name and tone of voice, to the design of a logotype and Style Guide. However, if you already have some of these elements, we can include them in a simplified version, focusing on preparing the rest of the necessary materials. Choose the option that best suits your needs, and we’ll take care of the rest.
Full version
Ideal for companies that are just starting to build their brand or need a comprehensive refresh of their existing visual identity. We handle everything from defining buyer personas to brand values to creating a full palette of graphic materials.
01.
Determine the problems of the company’s current visual identity
Before we get down to designing a visual identity, we determine with the client what they currently have a problem with. At this stage, we determine the specific needs for using the corporate identity system.
02.
Defining Buyer Persona
We create a Buyer Persona, which precisely defines who we will target and who will respond to our message flowing from the branding.
03.
Value proposition
We look for benefits that will differentiate your product or service from other companies in the market to weave into all elements of your branding.
04.
Establish brand objectives
When a brand’s goals are based on values that are close to customers, choosing you becomes obvious to them.
05.
Service / product portfolio
Each service and product has its own relevant position to the brand as a whole, which makes the message of each gain strength.
06.
Brand architecture
In this stage of the collaboration, we organize and define the relationships and interdependencies between different brands, products and services across your organization.
07.
Name and tone of voice
An effective visual identity includes arrangements for the name and style of language that affects the perception of the brand. We determine what language your brand should use to address your audience so that all the elements of the identity create a very consistent and compelling image.
08.
Market and competition analysis
When we know your direct competitors, we look for their weaknesses and strengths. We turn their weaknesses into your advantages to distinguish and strengthen yours among competing brands.
09.
Styling benchmarks
We identify best practices from other brands or simply point out decorative elements and symbols that appeal to potential customers and why.
10.
Brand personality
What would your brand be like if it were human? What kind of character would it have? What qualities do you want people to associate it with? This is the next stage of the work.
11.
Main points of contact
When we know the exact situations in which customer contact takes place, then we can make the best use of the brand’s full potential and design experiences, leaving nothing to chance.
12.
Style Guide and consistent communication
We create a single place where all your corporate identity materials go, which you can update on an ongoing basis without having to create 20 PDF versions of the book.
Simplified version
For companies that already have some of the strategic elements, such as buyer persona, values or brand goals, but need professional support for the design and visual materials themselves. We focus on the visual refinement of the brand, using the resources you provide.
01.
Brand Strategy Canvas
In one document, we design the entire strategy of your brand, creating a narrative that will capture the attention of customers and, by communicating values, create a strong bond with them.
02.
Market and competition analysis
When we know your direct competitors, we look for their weaknesses and strengths. We turn their weaknesses into your advantages, strengthening your brand.
03.
Styling benchmarks
We identify good practices of other brands or simply point out elements that appeal to potential customers and why.
04.
Key Visual, logo and mockup
We prepare a graphic theme that will dominate your brand’s marketing materials and all customer communication channels.
05.
Color scheme and brand typography
Colors and typography determine whether your brand will be recognizable against the competition or blend into the background of hundreds of other companies in your industry. In these elements lies the power of marketing materials that have a consistent visual system.
06.
Brand Style Guide
We create a single place where all your corporate identity materials go, which you can update on an ongoing basis without having to create 20 PDF versions of the book.
How does our visual identity design process work?
With our unique design process, every element of your new corporate identity will be strategically planned.
At each stage you can make comments and monitor the progress of the project.
01.
We are conducting a zero workshop
or
You come with a ready-made Buyer Persona and values
The zero workshop allows us to analyze the current situation of the company, establish a list of its problems and create an appropriate action plan. At the workshop, we define the buyer’s persona, values, brand goals, perform a competitive analysis. As a result, we understand everything exactly as the customer does. After the zero workshop, we share our observations, and then make an appointment to prepare a report with a plan of work and implementation of corporate identity.
We analyze the Buyer Persona information you provide and the values that differentiate your brand. Based on these, we proceed to the next steps of cooperation.
We do a lot of creative and analytical work here. As a result, you get a visual representation of various design elements (e.g., product images, color palettes, key visuals, typography) that are designed to present the design’s stylistic flow and direction for your brand.
02.
We design moodboards
At this stage, we juxtapose the brand analysis, draw conclusions and compare them with the brand’s goals and needs.
03.
We prepare Key Visual, color scheme and logotype
We prepare a graphic theme that will dominate your brand’s marketing materials and all customer communication channels.
It’s a demanding job because with one theme we have to convey all your core values, evoke the emotions your customers care about and make sure they don’t confuse you with any other company. Colors are a very important part of your brand’s visual identity. They determine whether it will be recognizable or blend into the background of hundreds of other companies in your industry. Even if the name of the company falls out of customers’ minds, they will remember the distinctive color scheme, so they can easily find you.
In Style Guide, we define the rules for the use of logos, color palettes, typography and other graphic elements that together create a unique brand image. In addition, we create a variety of branding materials, such as business cards, flyers and presentation templates that help consolidate a company’s visual identity, both in digital and traditional environments.
04.
We design Style Guide and branding materials
With such a guide we guarantee consistency of brand communication across all platforms.
05.
We communicate everything in a simple and clear form
We create a single place where all your corporate identity materials go, which you can update on an ongoing basis without having to create 20 PDF versions of the book.
We design all our designed image materials in Figma. It speeds up graphic work related to the subsequent editing of graphics, creations and use of image materials.
Do you need a new visual identity for your company?
Leave a phone number, we’ll call you back and see if we can help you with your company’s rebranding process.
Check out the companies that have already benefited from the rebranding service
WEBSITE
Zaprawieni
A website for a law firm that acquires quality leads and increases audience engagement.
WEBSITE
Steeltiv
A website acquiring quality leads in an unusual industry for a narrow customer segment.
WEBSITE
Seedea
A website to support the food company's expansion into foreign markets and strengthen its brand image as an international player.
Check out the answers to the most frequently asked questions
What if I don't like the branding?
Aesthetic issues are difficult to discuss. However, our identity work process reconciles your visual expectations and ultimate business results. How is it possible? Because before our designers start work, we thoroughly do our homework, getting to know your and especially your clients’ expectations. The taste of the owner or our designers is a secondary issue. Branding must first and foremost reach the target audience.
How will corporate identity translate into profit for my company?
Direct translation is difficult to measure. On the other hand, properly chosen colors, logos, typography are elements that leave a lasting mark on the memory of your potential customers. When customers remember your brand, it gains popularity among them, and this translates into an increase in traffic and therefore profits.
The choice of colors, logos, logos by our designers, is never a coincidence. That’s why we design every element of your company’s branding we develop to have a positive impact on your business goals. To do just that, every action we take is backed up by solid knowledge of Buyer Persona, your company’s unique values and competitive analysis. Profit growth, is the natural result of all these activities.
How much does visual identity cost at AdWise?
The cost of visual identity is, depending on the version chosen, several or several thousand dollars. As a result of the work on the visual identity of the brand, a visual identity book is created, which describes the elements of the visual identity system and guidelines for its use.
What does the visual identity book contain?
The book of the mark, which is the most important element of the overall identification, includes: forms of the mark, construction of the mark, typography, colors, rules for the use of the logo in communication and unacceptable modifications. The visual identity of the brand is presented in it in two graphic versions.
Do you design other materials in addition to the visual identity?
Based on the designed visual identity, we will also be able to design various types of corporate materials for your brand, such as printed materials, business envelopes, letterheads, business documents, company signs, product packaging, transportation signage, outdoor signs, indoor signs, and a website. In order to achieve a clear and consistent market identity, the visual consistency of these materials plays a key role. A good visual identity is not just about logo design, it is the entire visual communication language of the brand, which should connect all marketing materials to effectively communicate the key values of the brand.
What is branding?
Branding is a broad term that encompasses the entirety of your brand’s identity, including its values, mission, communication strategy, image and reputation in the marketplace, and the corporate identity system is part of it.
Will you design me a website in line with my visual identity?
Yes, we also design websites. with attention to a consistent visual identity for your brand. We start every cooperation with a zero workshop – a study of the client’s needs, and you may find that a new corporate identity design and the development of a brand strategy will be necessary before working on the website.
Can I order the logo alone?
No. Visual identity is much more than logo design, it is the holistic translation of your brand values and differentiators into visual language. Without it, your logo design could fail and your company’s symbols would be unreadable. A brand book also makes it easier to manage your visual identity so that it is always consistent. The entire visual identity system gives your brand the ability to stand out from competing brands.
