Build a tailored marketing funnel
We create marketing funnels tailored to specific B2B industries. It’s a way to create a complete marketing strategy that helps a company reach potential customers and, in the next step, lead to the purchase of a product or service.
Learn how marketing funnels are created in AdWise.
A set of well-thought-out and structured activities to help attract potential customers
A marketing funnel is a complete strategy for acquiring customers in a particular industry. The funnel is always tailored to our customer’s goal and budget. Planning of all marketing activities is based on the funnel, which can help with brand recognition and acquiring good leads.
A set of well-thought-out and structured activities to help attract potential customers
A marketing funnel is a complete strategy for acquiring customers in a particular industry. The funnel is always tailored to our customer’s goal and budget. Planning of all marketing activities is based on the funnel, which can help with brand recognition and acquiring good leads.
Traffic source
- Social media
- Paid campaigns
Facebook, Google, LinkedIn - Positioning
TOFU
TOFU
- Content marketing
- Social selling
MOFU
MOFU
- Social selling
- Marketing automation
- Paid campaigns:
remarketing - Social media
BOFU
BOFU
- Content
Content
- Website
- Analytics
- Branding
Leads
Hover over the ‘i’ icon to find out more.
How do we prepare a marketing funnel?
We build the marketing funnel during an online design workshop. The marketing consultant then meets with the business owner and the person in charge of marketing (if there is such a position) to determine what the sales funnel looks like, your company’s customer buying process, and to design the entire marketing effort – determining what should be in each stage of the funnel.
Before starting to create the marketing funnel, it is worth focusing on creating the buyer persona of the company. Creating a buyer persona allows us to understand exactly what company we want to reach with our marketing efforts.
By understanding our buyer persona, we know what topics to write articles about on the website, what videos to create, and what language to use to appeal to the right target audience.
How do we prepare a marketing funnel?
We build the marketing funnel during an online design workshop. The marketing consultant then meets with the business owner and the person in charge of marketing (if there is such a position) to determine what the sales funnel looks like, your company’s customer buying process, and to design the entire marketing effort – determining what should be in each stage of the funnel.
Before starting to create the marketing funnel, it is worth focusing on creating the buyer persona of the company. Creating a buyer persona allows us to understand exactly what company we want to reach with our marketing efforts.
By understanding our buyer persona, we know what topics to write articles about on the website, what videos to create, and what language to use to appeal to the right target audience.
What does the marketing funnel consist of?
A funnel tailored to a company’s purpose and needs is a way to increase the effectiveness of marketing efforts. This ensures that advertising campaigns, website content or SEO optimizations are consistent and thoughtful activities.
Check out what each step of the marketing funnel consists of to reach and attract potential customers.
Watch the video and learn more about
why the work starts with the marketing
funnel
Sales content is heavily influenced by:
- content on the website,
- construction of dedicated landing pages,
- remarketing campaigns,
- social selling.
01.
We design BOFU (Bottom of the funnel)
We always start working on the marketing funnel from the bottom of the funnel (BOFU). At this stage of the funnel, we need to properly communicate the products or services to the recipient. This stage has the greatest impact on sales if the previous ones have been done well. Here we consider what the potential customer needs to encourage conversion.
At this stage, we usually make changes to the client’s landing page and share comments on the design of the website.
Sales content is heavily influenced by:
- content on the website,
- construction of dedicated landing pages,
- remarketing campaigns,
- social selling.
01.
We design BOFU (Bottom of the funnel)
We always start working on the marketing funnel from the bottom of the funnel (BOFU). At this stage of the funnel, we need to properly communicate the products or services to the recipient. This stage has the greatest impact on sales if the previous ones have been done well. Here we consider what the potential customer needs to encourage conversion.
At this stage, we usually make changes to the client’s landing page and share comments on the design of the website.
02.
We design MOFU (Middle of the funnel)
In the next step, we design the MOFU – middle of the funnel. This is one of the most difficult stages, as this is where we need to keep the recipient’s attention, which we will acquire at TOFU. It’s also a place, where we can educate existing customers.
Here, we design a set of remarketing, email or social media activities. This way, the resources spent on acquiring traffic are used much more efficiently.
Content marketing at this stage is particularly important. We focus on the factual value of the published materials to help the buyer persona find answers to the most important questions about the problem, concept or solution.
02.
We design MOFU (Middle of the funnel)
In the next step, we design the MOFU – middle of the funnel. This is one of the most difficult stages, as this is where we need to keep the recipient’s attention, which we will acquire at TOFU. It’s also a place, where we can educate existing customers.
Here, we design a set of remarketing, email or social media activities. This way, the resources spent on acquiring traffic are used much more efficiently.
Content marketing at this stage is particularly important. We focus on the factual value of the published materials to help the buyer persona find answers to the most important questions about the problem, concept or solution.
Activities at this stage of the marketing funnel are addressed to a wide audience. That’s why, we use, among other things:
- social media activities,
- content marketing,
- SEO optimization,
- social selling,
- webinars.
03.
We design TOFU (Top of the funnel)
At this stage, we design TOFU (ang. top of the funnel). Top of the funnel is a place where we need to gain the recipient’s attention. We choose the method depending on the industry and the recipient.
The most common activities at the top of the funnel include blog texts, videos, social media activity, webinars and many other methods.. By understanding the target audience, we suggest on what topics the content should be focused.
Activities at this stage of the marketing funnel are addressed to a wide audience. That’s why, we use, among other things:
- social media activities,
- content marketing,
- SEO optimization,
- social selling,
- webinars.
03.
We design TOFU (Top of the funnel)
At this stage, we design TOFU (ang. top of the funnel). Top of the funnel is a place where we need to gain the recipient’s attention. We choose the method depending on the industry and the recipient.
The most common activities at the top of the funnel include blog texts, videos, social media activity, webinars and many other methods.. By understanding the target audience, we suggest on what topics the content should be focused.
04.
Design of the traffic sources
The first element of the funnel is the design of the traffic sources – these are all the channels through which we acquire your customers. This is the place where we want the sources to be effective yet fit to your budget.
We often suggest a mix of 2–3 solutions to test their effectiveness at a later stage and choose the best one. This allows us to save our customer a lot of money on investing in misguided advertising.
Traffic sources let the potential buyer persona into the marketing funnel. This is a stage of the funnel that is not a TOFU, MOFU or BOFU – it takes place before these stages even begin.
04.
Design of the traffic sources
The first element of the funnel is the design of the traffic sources – these are all the channels through which we acquire your customers. This is the place where we want the sources to be effective yet fit to your budget.
We often suggest a mix of 2–3 solutions to test their effectiveness at a later stage and choose the best one. This allows us to save our customer a lot of money on investing in misguided advertising.
Traffic sources let the potential buyer persona into the marketing funnel. This is a stage of the funnel that is not a TOFU, MOFU or BOFU – it takes place before these stages even begin.
What do you gain
by ordering a marketing funnel from AdWise?
Your marketing activities are structured and planned
You know how to conduct effective marketing activities tailored to each stage of the funnel.
You understand your buyer persona
You know the biggest issues and challenges your ideal customers face.
You stop wasting your marketing budget
You only spend money on campaigns that make financial sense.
Your strategy is based on what works in B2B
The activities we propose are backed up by our experience in B2B customer acquisition.
You increase the visibility of your website
The content we create is well-optimised, so your website ranks higher in Google.
The marketing funnel is tailored to your business
We can design comprehensive activities that take into account your company’s budget, process, plans and capabilities.
You can easily measure the results
Along with the marketing funnel, you will receive a set of KPI metrics to measure results and optimize activities.
You reach the people who need your solutions
A well-structured marketing funnel allows you to deliver the right messages to your ideal customers at the right time.
See the marketing activities we have designed for our clients.
See the marketing activities we have designed for our clients.
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Do you know that…?
The goal of the design workshop is to build a funnel model showing the sequence of marketing activities in graphic form and describing the creatives that need to be created to implement effective advertising activities.
Do you know that…?
The goal of the design workshop is to build a funnel model showing the sequence of marketing activities in graphic form and describing the creatives that need to be created to implement effective advertising activities.
Those brands trusted us
Those brands trusted us
Check out the answers to the most frequently asked questions
Do I need to use AdWise's marketing funnel implementation?
No, the marketing funnel is designed in such a way that the client decides whether to implement it with our agency or on its own.
Why is it worth to use AdWise's marketing funnel implementation?
At AdWise, we have a team of specialists who will implement each funnel in its entirety. This way you don’t have to look for subcontractors for every activity planned in your funnel.
Who designs marketing funnels?
The marketing funnel is designed by a consultant who has a rich experience in building marketing strategies for B2B. If needed, he also draws on the expertise of other SellWise consultants as needed, making the funnel even more relevant to your company’s needs, business goals and industry.
What does it look like to take care of a customer who enters the marketing funnel service?
When entering a permanent service at AdWise, the client receives tasks divided between the client and us. Together we build marketing that is consistent and leads to a predetermined goal. Then we appoint specialists from our team who will be responsible for carrying out tasks for a given partner.
