Marketing automation B2B
We automate marketing for B2B companies. We design scenarios that help you treat each of your potential customers individually, increasing the chances of conversion.
Automate your marketing efforts and implement marketing automation systems to save time and gain more new customers.
What is Marketing Automation?
Marketing automation allows you to personalise the experience of potential customers and significantly increase conversions in your company.
With marketing automation you can engage inactive leads, improve customer acquisition and nurture relationships with anyone who has taken an interest in your brand.
All this with a minimum of effort, as the ready-made automation rules do the work on their own.
Marketing automation only serves its purpose if it is set up correctly.
A message that is not tailored to the recipients can worsen the experience of potential customers. The longer the sales cycle, the more complicated it is to design a relevant sequence of messages.
How do we use
B2B marketing automation?
In B2B marketing, long-term relationships with potential customers are important. Precisely tailored messages can effectively encourage B2B customers to interact and positively impact lead generation.
Having tested a number of tools and hundreds of solutions during our marketing efforts, we have extracted the best practices of how to implement marketing automation in B2B industries.
We know exactly what marketing automation is, when, where and why changes should be made, where machine learning, an auto-response system will work, and when it makes sense to combine automation with CRM systems.
We know exactly what marketing automation is, when, where and why changes should be made, where machine learning, an auto-response system will work, and when it makes sense to combine automation with CRM systems.
When potential customers are not active, we provide them with useful, educational information. And when the recipients are active, we try to lead them to purchase, with appropriate calls to action, through marketing automation.
In this way, we respond to the needs of the potential customer and increase their trust.
What marketing automation tools do we configure?
Lead Nurturing B2B
Focusing on educating potential customers, we tailor content to the relevant recipient segment.
Lead Scoring
We implement tools to automatically qualify leads and easily assess at which stage of awareness potential customers are, what their level of engagement is and how far they are from making a purchase decision.
Chatbots
We set up chatbots so that your company can answer routine questions from potential customers in real time, saving time as well as increasing the chance of making a purchase.
How do we automatemarketing in
B2B companies?
Watch the video and learn more about how
we automate marketing in B2B companies.
01.
We get to know your marketing strategy and target group
Based on the marketing strategy you have implemented, we select solutions and tools to help the work of your marketing department through automatiing activities.
02.
We design tailored automation
We design a sequence of messages for individual B2B recipients. We automate, for example, newsletters, text messages, social media posts or abandoned cart notifications.
03.
We optimise activities
Our marketing automation expert checks how audiences respond to content and whether it is properly tailored to their needs.
Need to implement an effective marketing automation strategy for your business?
Need to implement an effective marketing automation strategy for your business?
What do you gain by activating a marketing automation system with AdWise?
You increase marketers’ productivity
B2B marketing automation speeds up the work of your marketing team.
You eliminate errors
You minimise the risk of errors that exist when collecting and processing data manually.
You create a flexible marketing strategy
You can easily segment your recipients and, based on the data collected, market your products or services to them more effectively.
You rely on our knowledge and experience
We tailor your marketing automation to the unique needs of your business.
You save time and resources
You automate time-consuming and repetitive marketing activities.
You spend your budget efficiently
You avoid spending on activities that fail to yield results.
You build long-term relationships with your customers
The leads you generate are ready to be passed on to the sales department.
See our greatest successes in running marketing automation for business customers
DZIAŁANIA MARKETINGOWE
Anna Maria Panasiuk
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DZIAŁANIA MARKETINGOWE
Drog-znak
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Plastipol
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Check out the answers to the most frequently asked questions
What does the price of marketing automation depend on?
The price of a marketing automation service is affected by, among other things, whether you already have a marketing automation system, whether you need to implement one, the number of newsletter templates to create, how often you send emails, or how often you create content for them.
What marketing automation tools do you use?
We implement, configure and use software: GetResponse, SALESmanago, FreshMail, MailerLite and ActiveCampaign.