Positioning of B2B websites
We improve the visibility of B2B company websites on Google. We perform SEO audits, analyse keywords and build a backlog of valuable backlinks.
Increase your website’s visibility in search results and reach the right business customers.
When does B2B positioning make sense?
When does B2B positioning make sense?
B2B positioning makes sense if your company’s customers are independently and consciously searching the Internet during their purchasing process and base their choices on Google results.
Once the purchasing process has been mapped, we can determine what questions customers want answered and then reach this group through positioning. The whole process must be embedded in the marketing funnel so that the high potential of organic traffic is not lost.
The phrases themselves should never be detached from the customer purchasing process.
Very often, we find that a company is positioning phrases with huge competitiveness that never translate into real sales.
How do we position B2B websites?
During positioning, we analyse in detail the keywords that your potential B2B customers use. We choose phrases and queries that are actually typed into the search engine by the right recipients and are likely to result in sales.
This allows you to target your target audience with content that educates and then encourages them to buy. Introducing your business becomes easier and potential customers can easily find your website on Google at every stage of the marketing funnel.
Watch the video and learn more about
positioning sites for B2B.
01.
We start with a technical audit
We fix the technical problems of your website that affect its position in Google. We verify the appearance of the page on different devices, check its loading speed, header hierarchy, metatags and URL correctness.
01.
We start with a technical audit
We fix the technical problems of your website that affect its position in Google. We verify the appearance of the page on different devices, check its loading speed, header hierarchy, metatags and URL correctness.
02.
We audit keywords
We analyse in detail the preferences of potential customers for the keywords they use when they search for your products or services. We create a list of necessary phrases that allow your company to gain new customers.
02.
We audit keywords
We analyse in detail the preferences of potential customers for the keywords they use when they search for your products or services. We create a list of necessary phrases that allow your company to gain new customers.
03.
We optimise content
We eliminate content from the site that is duplicated or of low quality. We then expand the content with keywords tailored to the potential business customer. We format the texts on the website according to Google’s best practices. Finally, we supplement all on-page content including the blog with valuable internal and external links.
03.
We optimise content
We eliminate content from the site that is duplicated or of low quality. We then expand the content with keywords tailored to the potential business customer. We format the texts on the website according to Google’s best practices. Finally, we supplement all on-page content including the blog with valuable internal and external links.
Not sure why your website isn’t attracting valuable traffic? Do you want to acquire quality B2B leads?
What do you gain from B2B positioning with AdWise?
You attract valuable traffic to your website
By positioning your site for relevant keywords, visitors are interested in buying from your company because they end up with exactly what they are looking for.
You make it easier for customers to find your company
A potential business customer for your products or services will find your website or online store more easily on Google.
You have the opportunity to achieve higher conversions
Valuable traffic on your website increases the chance of better sales results.
You respond precisely to customer needs
Your website is optimised according to the actual queries of potential customers.
Your company becomes recognisable
You increase the scale of your marketing activities.
You get to know your customers better
Optimizing content for relevant keywords draws in visitors who are interested in buying from your company.
You gradually develop your company
You increase the scale of your marketing activities.
See our most successful websites positionings for business clients
DZIAŁANIA MARKETINGOWE
Anna Maria Panasiuk
Jakie podjęliśmy kroki, aby stworzyć skuteczną strategię marketingową dla annamariapanasiuk.com?
DZIAŁANIA MARKETINGOWE
Drog-znak
Sprawdź, jak przemyślana kampania Google Ads pozwala uzyskać duży zwrot w nietypowej branży.
DZIAŁANIA MARKETINGOWE
Plastipol
Działania marketingowe jako skuteczny proces. Poznaj naszą strategię lead generation dla Plastipol.
Check out the answers to the most frequently asked questions
What does the price of positioning depend on?
The price of positioning consists mainly of the current state of the site and its quality, the number of technical errors to be corrected, the amount of content to be optimized, or the number of external links to be made per month.
After how long will the results of positioning be visible?
The first results of positioning can be seen after just a few weeks. Depending on the competitiveness of the keywords, this period can extend up to several months or even a year.