Positioning of B2B websites
We improve the visibility of B2B company websites on Google. We conduct SEO audits, analyze keywords and create a backlog of valuable backlinks.
Increase your website’s visibility in search results and reach the right business customers.
When does B2B positioning make sense?
B2B positioning makes sense if your company’s customers are independently and consciously searching the Internet during their purchasing process and base their choices on Google results.
Once we have mapped the buying process, we can determine what questions customers are looking for answers to, and then reach that group of potential customers through positioning. The entire SEO strategy needs to be embedded in the marketing funnel so that the high potential of organic traffic is not lost.
The phrases themselves should never be detached from the customer purchasing process.
Very often, we find that a company is positioning phrases with huge competitiveness that never translate into real sales.
How do we position B2B websites?
When performing site optimization, we analyze in detail the keywords that your buyer personae use. We choose phrases and queries that your target groups actually type into the search engine and have a chance to translate into sales. This allows you to target potential customers with content that educates and then encourages them to buy. Introducing your company becomes easier and everyone can easily find your site on Google at all stages of the marketing funnel.
01.
We start with a technical audit
We fix the technical problems of your website that affect its position in Google. We verify the appearance of the page on different devices, check its loading speed, header hierarchy, metatags and URL correctness.
02.
We audit keywords
We analyse in detail the preferences of potential customers for the keywords they use when they search for your products or services. We create a list of necessary phrases that allow your company to gain new customers.
03.
We optimise content
We eliminate content from the site that is duplicated or of low quality. We then expand the content with keywords tailored to the potential business customer. We format the texts on the website according to Google’s best practices. Finally, we supplement all on-page content including the blog with valuable internal and external links.
Not sure why your website isn’t attracting valuable traffic? Do you want to acquire quality B2B leads?
What do you gain from B2B positioning with AdWise?
You attract valuable traffic to your website
By positioning your site for relevant keywords, visitors are interested in buying from your company because they end up with exactly what they are looking for.
You make it easier for customers to find your company
A potential business customer for your products or services will find your website or online store more easily on Google.
You have the opportunity to achieve higher conversions
Valuable traffic on your website increases the chance of better sales results.
You respond precisely to customer needs
Your website is optimised according to the actual queries of potential customers.
Your company becomes recognisable
You increase the scale of your marketing activities.
You get to know your customers better
Optimizing content for relevant keywords draws in visitors who are interested in buying from your company.
You gradually develop your company
You increase the scale of your marketing activities.
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Check out the answers to the most frequently asked questions
What does the price of positioning depend on?
The price of positioning consists mainly of the current state of the site and its quality, the number of technical errors to be corrected, the amount of content to be optimized, or the number of external links to be made per month.
After how long will the results of positioning be visible?
The first results of positioning can be seen after just a few weeks. Depending on the competitiveness of the keywords, this period can extend up to several months or even a year.
