Branding for your B2B company
We create visual identities for B2B companies that not only simply look good, but also showcase all their values and advantages.
Branding
builds the desired image of your company from the first contact.
It’s a tool that builds advantage and distances competitors. In any industry.
Why is corporate identity so important?
We will do a test. Can you guess what brands are behind these photos?
You probably managed to guess them without any problems. Corporate identity is not just a logo, color scheme and company name. Corporate identity is a permanent mark in the mind of your customers. So permanent that you can even remove the company’s name, but the associations etched into your memory stay there for a long time. That’s why you recognize certain brands in a split second and don’t even notice others.
What makes up a company’s identity?
Smart companies in the B2B segment know that a visual identity that increases sales is not just about logos and colors.
Corporate identity, which translates into good business results, is a set of all activities cohesive with graphic design that fixes your designed image, associations and emotions in the minds and hearts of your customers.
It’s strategy, it’s website, it’s marketing, it’s social media, it’s business cards, it’s a collection of all these elements. When you take care of them, the right visual identity can open even the most skeptical customer to a conversation about your product in a split second. Why not take advantage of this advantage?
We have divided the service into full and simplified versions so that every company can find something suitable for itself.
Full version
Full branding will be ideal for companies that want to approach their corporate identity in a completely new way. Together we will go through the entire process with details – from defining the Buyer Persona to creating a Style Guide and consistent communication.
01.
Determine the problems of current identification
We determine with the client what they currently have a problem with and what they need to use for their corporate identity.
02.
Defining Buyer Persona
We create a Buyer Persona, which defines precisely who we will target and who will respond to our message.
03.
Value proposition
We look for benefits that will differentiate your product or service from other companies in the market.
04.
Establish brand objectives
When a brand’s goals are based on values that are close to customers, choosing you becomes obvious to them.
05.
Service / product portfolio
Each service and product has its own relevant position to the brand as a whole, which makes the message of each gain strength.
06.
Brand architecture
In this stage of the collaboration, we organize and define the relationships and interdependencies between different brands, products and services across your organization.
07.
Name and tone of voice
We determine what language your brand should use to address your audience, so that everything forms a very coherent and convincing picture.
08.
Market and competition analysis
When we know your direct competitors, we look for their weaknesses and strengths. We turn their weaknesses into your advantages, strengthening your brand.
09.
Styling benchmarks
We identify good practices of other brands or simply point out elements that appeal to potential customers and why.
10.
Brand personality
What would your brand be like if it were human? What kind of character would it have? What qualities do you want people to associate it with? This is the next stage of the work.
11.
Main points of contact
When we know the exact situations in which customer contact takes place, then we can make the best use of the brand’s full potential and design experiences, leaving nothing to chance.
12.
Style Guide and consistent communication
We are creating a single place where all your identification materials go, which you can update on an ongoing basis without having to create 20 PDF versions of the ledger.
Simplified version
In a simplified version of branding, we use the information you provide us. This means that we base our branding project on your current Buyer Persona, values and goals and prepare a visual identity for you based on these.
01.
Brand Strategy Canvas
In one document, we design the entire strategy of your brand, creating a narrative that will capture the attention of customers and, by communicating values, create a strong bond with them.
02.
Market and competition analysis
When we know your direct competitors, we look for their weaknesses and strengths. We turn their weaknesses into your advantages, strengthening your brand.
03.
Styling benchmarks
We identify good practices of other brands or simply point out elements that appeal to potential customers and why.
04.
Key Visual, logo and mockup
We prepare a graphic theme that will dominate your brand’s marketing materials and all customer communication channels.
05.
Color scheme and brand typography
Colors and typography determine whether your brand will be recognizable or blend into the background of hundreds of other companies in your industry. Even if the name of the company falls out of customers’ minds, they will remember the distinctive color scheme, so they can easily find you.
06.
Brand Style Guide
We are creating a single place where all your identification materials go, which you can update on an ongoing basis without having to create 20 PDF versions of the ledger.
How does our branding design process work?
With our unique design process, every element of your new identity will be strategically planned.
At each stage you can make comments and monitor the progress of the project.
Watch the video and learn more about
how important branding is.
01.
We are conducting a zero workshop
or
You come with a ready-made Buyer Persona and values
The zero workshop allows us to establish a list of problems, create an action plan tailored to the company, the situation and verify the current situation. At the workshop, we define buyer personas, values, brand goals, and perform a competitive analysis. As a result, we understand the company’s situation, problems and goals exactly as the customer does. We now have a solid foundation to build a visual identity. After the zero workshop, we share observations and then arrange to prepare a report with a work plan and implementation of the visual identity.
We analyze the Buyer Persona information you provide and the values that differentiate your brand. Based on these, we proceed to the next steps of cooperation.
We do a lot of creative and analytical work here. As a result, you get a visual representation of various design elements (e.g., product images, color palettes, key visuals, typography) that are designed to present the design’s stylistic flow and direction for your brand.
02.
We design moodboards
At this stage, we juxtapose the brand analysis, draw conclusions and compare them with the brand’s goals and needs.
03.
We prepare Key Visual, color scheme and logotype
We prepare a graphic theme that will dominate your brand’s marketing materials and all customer communication channels.
It’s a demanding job because with one theme we have to convey all your core values, evoke the emotions your customers care about and make sure they don’t confuse you with any other company. Colors are a very important part of your brand’s visual identity. They determine whether it will be recognizable or blend into the background of hundreds of other companies in your industry. Even if the name of the company falls out of customers’ minds, they will remember the distinctive color scheme, so they can easily find you.
At Style Guide, we define the rules for the use of logos, color palettes, typography and other graphic elements that together create a unique brand image. In addition, a variety of branding materials such as business cards, flyers and presentation templates are created to help consolidate the company’s visual identity, both in digital and traditional environments.
04.
We design Style Guide and branding materials
With such a guide we guarantee consistency of brand communication across all platforms.
05.
We communicate everything in a simple and clear form
We are creating a single place where all your identification materials go, which you can update on an ongoing basis without having to create 20 PDF versions of the ledger.
We design all our designed image materials in Figma. It speeds up graphic work related to the subsequent editing of graphics, creations and use of image materials.
Do you need a new visual identity for your company?
Leave a phone number, we’ll call you back and see if we can help you with your company’s rebranding process.
Check out the companies that have already benefited from the rebranding service
STRONA INTERNETOWA
Zaprawieni
Strona internetowa dla kancelarii prawnej, która pozyskuje jakościowe leady i zwiększa zaangażowanie odbiorców.
STRONA INTERNETOWA
Steeltiv
Strona internetowa pozyskująca jakościowe leady w nietypowej branży, dla wąskiego segmentu klientów.
STRONA INTERNETOWA
Seedea
Strona internetowa wspierająca ekspansję firmy z branży żywnościowej na rynki zagraniczne i wzmocnienie wizerunku marki jako międzynarodowego gracza.
Those brands trusted us
Check out the answers to the most frequently asked questions
What if I don't like the branding?
Aesthetic issues are difficult to discuss. However, our identity work process reconciles your visual expectations and ultimate business results. How is it possible? Because before our designers start work, we thoroughly do our homework, getting to know your and especially your clients’ expectations. The taste of the owner or our designers is a secondary issue. Branding must first and foremost reach the target audience.
How will corporate identity translate into profit for my company?
Direct translation is difficult to measure. On the other hand, properly chosen colors, logos, typography are elements that leave a lasting mark on the memory of your potential customers. When customers remember your brand, it gains popularity among them, and this translates into an increase in traffic and therefore profits. The choice of colors, logos, logos by our designers, is never a coincidence. That’s why we design every element of your company’s branding we develop to have a positive impact on your business goals. To make it just so, every action we take is backed up by solid knowledge of Buyer Persona, your company’s unique values and competitive analysis. Profit growth, is the natural result of all these activities.
