Professional B2B websites
We design B2B websites and landing pages that are tailored to long buying processes and maximise sales focus. Rely on our proven B2B website development process to have a website that is a tool for the growth of your business.
A website that will put you several steps ahead of the competition
The buying process for business clients is so complex and multifaceted that traditional marketing agencies have not kept up with the latest standards. When businesses enter the initial buying phase, they can use publicly available resources.
To get them to analyze your offer on the website, you need a proper buying path and specialists who know the ins and outs of B2B buying.
How to build professional websites tailored to the B2B industry?
In a B2B environment, nothing counts more than information and rational arguments. Your potential customer is consciously analyzing the market and looking for precise answers to specific questions – if he doesn’t find them, he won’t buy.
That’s why haphazard website layout and incorrect information architecture are preventing B2B sales generation.
At AdWise, we’ve created our own B2B website development process that limits such mistakes and takes into account everything you need to acquire business customers with a website.
Steeltiv – Website Case Study
Problem The main challenge we faced was to create a website that would attract quality leads and increase engagement among...
Read more
Seedea – website Case Study
Problems and challenges We started our cooperation with a workshop led by a marketing consultant, during which we diagnosed the...
Read moreHow does our web development process work?
With our unique design process, every element of your new website will be strategically planned.
At each stage you can make comments and monitor the progress of the project.
01.
We are conducting a concept workshop
Instead of a routine call, we invite you to an online workshop where we will discuss your buying process and buyer segments. Together we will map the Buyer Persona’s problems and connect them to your company’s values. The workshop will be led by an experienced B2B marketing consultant, who will prepare a customized concept for your new website based on the data collected.
At AdWise, we begin website development with an analysis of: the buying process, the authentic needs and challenges of audience segments, the value of your business and the competition.
Based on the conclusions of the workshop, we will decide whether a rebranding will be necessary. We will assess whether your visual identity sufficiently reflects your brand values and character.
A website map allows you to see the hierarchy of information, as well as how the different sub-pages are related to each other and the path a user will take to make a purchase. A website mockup focuses on the specific layout of elements on a page. You will see, among other things, how much space the content should take up, where the calls to action and key graphic elements will be.
02.
We are designing a map and mockup of the site
The personalized concept then goes to a User Experience (UX) expert, who will design a map and mockup of your website based on it. He will do so, keeping in mind maximum usability and intuitiveness, matching the buying process and the behavior and habits of your target audience. This is how a purchase path will be created, the task of which is to effectively lead potential customers to a specific action.
03.
We are creating a moodboard
This stage includes among other things, a visual analysis of the competition .
User Interface Designer / Web designer stworzy moodboard, przedstawiający kierunek stylistyczny elementów na stronie, który wyróżni Twoją markę na tle konkurencji i będzie zapamiętywalny dla użytkowników. Among other things, you’ll see a suggestion for a color palette and typography that will best resonate with your target audience.
Moodboard visualizes design intent. Among other things, you’ll learn what colors communicate your brand values and what typography will work best with your company’s character.
A well-designed layout makes it quicker and easier for recipients to perform specific actions, such as filling out a contact form and ordering a free consultation. We start our work with the elements on the home page, and then complete the rest of the subpages.
04.
We are designing a graphic layout
Once the moodboard is approved, the Web Designer will do the graphic design of the website. Only now he has all the data he needs to create a website layout that will make it easy for viewers to make a purchase through the site.
05.
We take care of the technical implementation of the website
Now a Web Developer is joining the work on the new site. He will make sure that the site is efficient and runs fast on mobile and desktop devices. Once the implementation is complete, we will thoroughly test the site’s performance on all popular browsers so you can be confident in the versatility of your website.
We implement the website in such a way that the client can easily edit the content – without the need for help from a programmer.
Do you need a website that will generate B2B sales?
Fill out the form and discover the potential of a well-designed website during a free consultation.
Why should you order web design from AdWise?
The website is designed with the customer’s business needs in mind
By choosing to work with us, you can be sure that your website will end up in good hands. We are the largest B2B marketing agency in Poland – we strategically plan every element of the website and know how to make business customers enter the buying process.
A popular technology that is easy to develop
We will help you choose a technology that makes it easy to add new services or products to your site at any time. Informed choice of technology will ensure that the programming language will never limit the development of your site (and company).
Intuitiveness and functionality
We design websites and landing pages according to the latest usability standards. We use tools in web design, thanks to which we know how to design a customized graphic design so that the website is easy to navigate and mobilizes users to a specific action, such as filling out a contact form.
Refined and consistent company’s image
We will create websites that will help you build credibility and authority among potential and existing customers. We will take care of every element – if anything needs fine-tuning, such as your branding – we can help you fix it.
Focus on results
The websites we create are built with your business goal in mind. When you work with us, you are sure to get a website that will become your central channel for selling and building relationships with your business customers.
Technical optimization
Already at the stage of designing the map and mockup of the website, the SEO specialist will analyze their structure and verify their potential for search engine optimization. In addition, we will take care of all the technical elements of site optimization at the implementation stage.
See the websites we have created for our clients
WEBSITE
Zaprawieni
A website for a law firm that acquires quality leads and increases audience engagement.
WEBSITE
Steeltiv
A website acquiring quality leads in an unusual industry for a narrow customer segment.
WEBSITE
Seedea
A website to support the food company's expansion into foreign markets and strengthen its brand image as an international player.
Do you know that…?
When your website visitors feel that you understand their needs better than your competitors – they become your customers.
Such an effect can be achieved only if the website is designed in accordance with the B2B buying process.
Check out the answers to the most frequently asked questions
How much does it cost to design and implement a new website?
Website development at AdWise includes several scopes of work, each of which is priced individually. The total cost of a website depends on, among other things: the size of the site, the number of animations and custom functionality, and whether you prefer to write the content for your own website yourself, or whether you want to outsource this task to us. The final price of a website is in the range of several to tens of thousands dollars.
How long does it take to create a website?
The time it takes to develop a website from A to Z is a very individual issue – each project requires a separate analysis and time estimate. The progress of the work can be prolonged by a non-standard number of corrections made during the project, as well as whether all the necessary materials are received on time. The total implementation time for a new website is from several weeks to several months.
Why partner with AdWise for B2B web design?
When you choose AdWise, you are choosing to work with an experienced team of professionals who understand B2B marketing. In the B2B industry, the buying process is more complicated, requiring more education and trust. Our websites are designed to build business relationships, guiding users through a properly planned purchase path and highlighting your company’s values. Website development is our specialty – we will provide a professional website for your business.
Do you offer post-launch support for the website?
Yes, we offer various support packages after website design and implementation.
Do you design websites that are responsive to mobile devices?
Yes, all of our professional websites are responsive and adjusted to be displayed also on mobile devices and under different screen resolutions.
Do you also do search engine optimization (SEO)?
Yes, we also offer comprehensive SEO services, giving your website better visibility in Google search. You can increase organic traffic to your website with our proven strategies for website SEO.
Will the site created by AdWise be expandable in the future?
Yes, you can develop the website yourself or with our support. We create websites based on WordPress CMS system. This is the most popular content management system, which allows you to make changes to websites easily.
Do you offer the opportunity to audit my current site before embarking on a new project?
Yes, we can perform a website audit for you to find out if and why you should invest in a new website. By analyzing your website statistics, we can better understand user needs and see if a good website design can improve your business performance.
Do you make B2B e-commerce stores?
Yes, we also design and implement online stores. We will help you with the selection of appropriate e-commerce solutions, support you with integration with CRM and Google Merchant Center, and our SEO specialists will develop a strategy for positioning the site.
